Below is a free allegorical chapter that shows how PR writing and comm’s can be applied to any situation
David Swinfen is a public relations editor, magazine contributor and journalist. His writing has been featured on the covers of magazines globally, with over 200 published articles and countless successfully concluded media communication projects.
His work in public relations over the last half a decade has seen him consult with some of the world’s most loved brands, his writing coursing through the PR campaigns of Jaguar Land Rover, TNT Express, Dell, Ford Motor Company, Fujitsu, Remy Cointreau, Reader’s Digest, Accor Hotels, Sheraton, Glenfiddich, Regent Hotels and Guinot Skincare.
Swinfen’s articles have featured on the covers of some of Asia’s finest magazines, such as Prestige, Glamor, Thailand Tatler, Tropical Living, In Residence, Global Coffee Review and Robb Report.
He is dedicated to offering his experience on public relations in a brutally honest, charming, edgy and fun way, for the enjoyment of people not just in business but from all walks of life.
