Those corporate projects, sometimes sales and marketing updates, business briefings, new product launches, even MC intros to new trunk shows – it doesn’t matter. The purpose of the speech is the same, and that is to TALK with people via a focused attention point. Note that we say talk WITH, not talk AT – it’s about key messages, and getting your brand promise, product advantages and USPs out there and understood in a way in which people can relate.
Speechwriting
This is a business area we simply love and excel at. We would ultimately wish to be more involved with political speechwriting, but nevertheless we’ve dealt with some interesting writes over the last three years; the British Ambassador to Thailand, The Austrian Ambassador to Thailand, keynote opening address of the Aid and International Development Forum to the UN …. And a tonne of corporate.
It’s about key messages, and getting your brand promise, advantages and USPs out there. The importance of staying on message is always the same. Writing your own speeches and delivering them is scary, so let us take 50% of that weight off.
Have we not just summed up politics? Anyway, corporate speechwriting is much more honest, but the importance of staying on message is always the same.
Writing your own speeches and delivering them is scary, so please let us take 50% of that weight off your shoulders, and give you a superb address with the appropriate balance of power, understanding, humility, humour and key message delivery.